Know more about how product distribution works
A distribution channel refers to the flow of business that takes place between a manufacturer and a consumer. It is the path followed by a transaction. Distributors play the role of intermediaries that are responsible for delivering and housing products for producers to sell to retailers. These channels vary from being relatively simple to increasingly complex. In a direct distribution channel, the produce works directly with the consumer. On the other hand, an indirect channel involves intermediaries into the sales flow. If you are looking to expand into new markets or to level up your distribution strategy, you need to be aware of the different levels of distribution: Wholesale Food Distributors a. Level zero: this is the simplest channel. It involves a direct sale from manufacturers to consumers minus any intermediary. b. Level One: this channel comprises one intermediary as the middleman between the pr oducer and consumer, say a retailer between manufactur...