Reason for not getting organic traffic: SEO Mistakes

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I have studied nearly a billion pages of content and found that 91% of these pages get no organic traffic from Google. And to top that off, 4.5% of these pages get less than 10 visits from search each month. So that means that over 95% of pages are struggling to get any meaningful search traffic that can really impact their business. So what can you do to get more organic traffic or how SEO can help you to be in the top 5% of all pages across the entire internet? 

So, if you are new to SEO concept or have attended any seo training course recently and are looking to learn more, you are on right path. 

You are going to find the solution to the SEO mistakes here. Stay tuned !!!

Here, I want to focus on a couple of key mistakes that people make when creating SEO content and I want to show you what you should do instead to increase organic traffic to your pages. Some of these methods are faster than others, but nonetheless, all of these tactics and techniques are important things to do to have a successful SEO strategy. Let’s get to it:

SEO Mistake 1: No quality backlinks

The first mistakes are that most “traffic-less pages do not have any or many quality backlinks. Now, I hate to be clanging the same gong everyone else, but I know that there are some link building skeptics out there. The thing is that quality backlinks do help you rank higher. And our research confirms this data along with many other credible research studies. We found that 55.24% of pages have zero referring domains pointing at them and 29.79% of pages have links from less than three websites. 

To paint an even clearer picture, we looked at how the number of referring domains to a page correlates with its estimated organic search traffic. And there is a linear correlation here.

The more backlinks a page has, the more search traffic it gets from Google. And the same goes with the number of keywords a page ranks for.

Now rather than going deep into every link building SEO tactic, I will leave links to other blogs that will help you build links. But I will tell you the link building strategies that you can focus on specifically to build links to existing content that may not be ranking because you do not have enough links. 

SEO Tactic 1: Steal links from the top 10 ranking pages for your target keyword:- It is important to note that you should do this for all of the top ranking pages that are relevant to your pages to increase your chances of gaining a top ranking position.

SEO Tactic 2: Guest Blogging:- This is a great way to supplement links to pages that need the extra boost. Since you are creating the content, to a certain extent, you can control the linking URL, it’s placement, and the context of the link. So to find guest-posting opportunities, you can go to Google and type, “intitle:your topic” and then “guest post by” as a phrase match. You will see, there are a lot of very relevant places that you can pitch your guest content too. This is the best SEO practice to perform.

SEO Mistake 2: Targeting enough search traffic potential

The second mistake is that “Trafficless” pages are not targeting a topic with enough search traffic potential. We took all pages from our content explorer database that get no traffic from organic search and divided them into four buckets based on the number of linking domains to each page. And, we found out that there are around 30k pages have backlinks from over 200 referring domains, yet they get no traffic whatsoever.

There are two common types of pages that I found that fall into this bucket:

1) Pages that go overboard with “shady” link building tactic:- These are the pages which went a little bit crazy with shady link building tactics, which does more harm than good. This is a bad SEO tactic.

2) New sites:- The thing is that if no one’s searching for what you are writing about, then you won’t get any traffic from Google. Try this SEO tactic.

For this, there are two SEO activities one needs to perform:

1) You need to find out whether you have any of these high-PR pages that are not getting as much traffic as they could be. Looking at the top ranking pages in Google for the phrase, “on page SEO” you will see that all of the top ranking pages are guides. So no top ranking data studies at all. If you have a similar case like this, then the best thing you can do is try and update the SEO content to match the searcher's intent the best, while still targeting a keyword. 

2)  Since we can not really turn this content into a keyword-targeted post that has search volume, the best course of action here would be to add internal links to other pages that we want to rank.  And by doing this, you are effectively passing like equity to other relevant pages, and you will reap the rewards that way. But best of all, you can link to landing or product pages that have commercial value and usually do not get linked to as easily as frequently.

Now the information mentioned here in the blog can be simplified down to build links and do your keyword research. But the key takes away here is to first look at your existing SEO content that is not getting organic traffic. Then assess what the cause might be and take the appropriate actions to start generating more traffic. And if a page is not serving any purpose at all and does not have any links or traffic from any source, then you might want to consider removing it from your site. 

Hope this blog has helped you in some way and if you have any questions and doubts regarding anything, feel free to leave a comment, and I would be happy to help. Keep grinding away, and I will see you in the next blog related to some other SEO topic.