Top Digital Marketing Strategies For Beginners

Have anyone asked you that what is digital marketing strategies for your business and you don’t have a single idea what is it?

Most of you have heard that to grow any business you need to have digital marketing strategy. Well that’s 100% true!

So today I will share some most used and in demand marketing strategy which most of the entrepreneurs are using right now and even you can get started with it.

But before we start hitting on all the hard technical terms of digital marketing strategies and how you can create and manage strategies. Let’s start with soft introduction.

What is Digital Marketing Strategies?

A Strategy is defined as the series of actions or tasks that help you achieve your business or company goals through different Digital Marketing Channels.

These channels include all paid, earned and owned media. If you want a successful business it is really important to create a digital marketing strategies and to understand different strategies.

Digital Marketing

You cannot think of growing your business without any strategy. You need it in order to understand your audience your competitions, as well as to track the performance of different marketing channels.

Why Digital Marketing Strategies is Important?

Company A & Company B are into B2C (Business 2 Customer) business. Both companies have a goal to increase its conversion rate by 30% from the past year.

Company A used a marketing strategy from the beginning to generate leads while Company B doesn’t have any marketing strategy to follow.

As the company, A used marketing strategy it has all the statistics which helped Company A to track conversions on different platforms and then market it efficiently on the platforms with higher conversions generating higher ROI(Returns On Investment)

While on the other hand Company B fails to track any record of its conversions and finally end up investing huge amount of money generating less ROI.

Online Marketing

Online Marketing

Entrepreneurs and Companies try new ways out to reach their desired goals. You need to update your knowledge frequently to stay ahead of the competition.

As the attention of people has shifted from televisions to mobile-phones digital marketing has provided many entrepreneurs and business to promote their brand directly to the people.

Of Course with digital marketing, you can reach to thousands of people but with right marketing strategies only you can reach to your desired goals.

Most of the companies don’t have a single idea about their strategies which results in a loss for many of the growing companies.

According to Managing Digital Marketing Study by Smart Insights, 46% of brands don’t have a defined Digital Marketing Strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.

So, I hope you got the importance of digital marketing strategy. So Let’s get into Best 5 Best Digital Marketing Strategies In 2019

Website Development

Website Development

Website is one of the most important part when it comes to digital marketing. It is like an integral part of your business. Don’t forget that all of your visitors are going to land on your website.

So make sure that your website says all about your business. It should contain all the aspects when it comes to marketing.

Urgency, Relevancy and Offer these are 3 terms that are really essential when it comes to creating a great profitable website but, if your website fails to show any of these terms, you will have hard time in persuading your visitors to take actions.

Urgency

It shows that your product is in high demand and soon it is going to get out of stock, which will force your visitors to take actions on your website.

Relevancy

It is basically about how relevant your website is to your niche. The more your website is relevant to your niche the better you are going to build trust with your customer.

Offer

It is all about giving discounts to your customers on their purchase, your offer plays an important part in increasing conversion rate.

Most of the website developers fail to provide clients with these essential terms which leads to lower conversion rate so make sure to get your website ready with these essential elements.

Once your website is up and running you can choose any form of marketing strategies based on your business

Search Engine Optimization(SEO)

SEO is one of the most common and highly practiced marketing strategies by entrepreneurs and businesses. You may have heard allot about this term.

Well it is one of the best strategy which can be followed by any business or brand in order to grow their business.

SEO helps business to get rankings on google. Now as the matter of fact, Google is giant as lion when it comes to traffic. It holds 75% of Internet traffic which is huge compared to any other search engines.

So if you want your website to rank on google you need to start focusing on writing contents for your website and rank them for a specific keyword.

To start with SEO you need to understand the importance of keywords and how to use millions of keywords for a specific niche in order to get rankings.

There are lots of keyword research tools that you can use to find different keyword. There is a seo-checklist that you need to go through while researching for keywords and writing the content around that keyword.

Get Yours Here : Download Free SEO Checklist for 2019.

Search Engine Marketing(SEM)

Search Engine Marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

It is a program based on CPC(Cost Per Click). Most of the businesses focus on this form of marketing as well because it helps businesses to rank at the top of the search results providing huge amount of traffic.

Don’t misunderstand SEO and SEM. SEO is used to get organic traffics that is without paying any single amount you are getting ranked in google by creating valuable contents whereas SEM is used to get traffics through paid advertising.

As I’ve already mentioned SEM is a CPC based program companies pays for the number of clicks they got onto their links.

No matter whether your visitor takes action on your website or not you still have to pay for the clicks you got.

To get started with search engine marketing you need to be sure about your audience and the keywords they use to find your product or service so that you can target only those exact keywords which your audience are looking for.

So of course you need to be well versed in Understanding Keywords and how to find the best keywords to get more targeted audience.

In this form of marketing, companies run campaigns targeting the best keywords and depending on the result generated by different campaigns they take further decisions.

Tools such as Google Analytic help to study different metrics and get in-depth knowledge of your audience.